A little bit about us...

Brands with Heart

CBA is a strategic design agency with global reach.

We believe in the power of imaginative design to create successful and enduring brands that make an impact. We ask bravely and answer boldly in order to design brands with heart.

Part of a global network with offices in San Francisco, New York, France, The United Kingdom, Italy, Spain, Turkey, the Middle East, Asia, North America and Latin America, CBA is uniquely positioned to design exceptional brands with global perspective.

Our approach

At CBA, we have a passion for craft. All of our work is the result of a strategic approach that focuses on identifying the heart of a brand to make it desirable, ensuring success and longevity, regardless of category or scope.

What we do

  • Brand strategy
  • Corporate identity
  • Package design
  • Experiential design
  • Innovation

Our management team

Expertise and values are important. And so are unique personalities. We are proud to introduce you to our local team.

Jean-Marc Rinaldi


For over 2 decades, Jean-Marc has been championing the value of cross-cultural work to drive business success for brands around the world. With a background spanning brand strategy, activation and innovation and a passion for entrepreneurship, Jean-Marc brings his unflagging curiosity and energy to everything he touches, helping countless brands improve consumer perception and achieve business success, including Yves Saint Laurent, Unilever, Nestlé, Motorola, Google, Danone, Purina and Heineken.

Elainne Roberton

Managing Partner - Client Services

With over 20 years of brand design experience, Elainne has held senior brand leadership positions in London, New York, Chicago and San Francisco. A trained designer turned account director, Elainne is the lead architect helping to grow CBA’s global accounts and nurture our client service team. She excels at forming trusted client relationships, connecting the dots between creativity and business for brands like Nestlé, Jim Beam Global, Philip Morris, Seagate and Ansell Healthcare.

Rutger Thieller

Creative Director, New York

For over 20 years Rutger has helped shape the face of some of the world's largest brands. He has created award-winning designs for companies such as ABInBev, Philip Morris, Asics, Philips, Grolsch and The Macallan, Nestlé and Unilever to name but a few.Starting in his homeland, the Netherlands, he has continued his career in both Europe and the U.S., managing creative teams in Amsterdam, Chicago, Brussels and London. His unique cross-cultural perspective, combined with a deep understanding of brand strategy enables him to bridge the gap between business problems and creative solutions.

Paul Bennett

Creative Director, San Francisco

Bringing with him robust brand building experience from both the U.K and the U.S., Bennett now helps to lead and grow CBA's creative capacity in the U.S. With a strategic approach and collaborative spirit, Bennett likes to think big and dig deep and is constantly in pursuit of a brand's most compelling expression. It's this approach that has led him to design impactful and award-winning work for Fortune 500's such as Anheuser-Busch, Beam Global, General Mills, Mars, Nestlé, Quaker PepsiCo, Starbucks and Unilever.

Will Burke

Chief Innovation Officer

Will’s passion lies in bridging strategy and design to solve complex issues with great insight and straightforward solutions and his 20+ year history includes major branding and packaging programs for MasterCard, Hewlett-Packard, Intel, Plum Organics, Nestlé and Tropicana. As a featured speaker and author, Will’s unique perspective has been spotlighted by Package Design Magazine, Entrepreneur’s Organization, thedieline.com, Shelf Impact! and HOW Magazine. When he's not collaborating with clients or spreading the word on the value of branding, you can find Will motoring on his vintage Ducati café racer on Highway 1.

Laura Gilbert

Director of Operations

With over 7 years of branding experience preceded by 13 years of retail, interactive and traditional advertising, Laura excels at exceeding client expectations with creative solutions and service. As the conductor spearheading our Midwest office, she continually builds strong client relationships by fostering a solution-driven approach to business and design. Laura’s past clients include Anheuser-Busch, Keebler, Hillshire Farm, Kellogg, Jimmy Dean, Quaker and Wells Lamont.



San Francisco
360 Pine Street, 3rd Floor
San Francisco, CA 94104

New York
276 5th Avenue, Suite 305
New York, NY 10001

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San Francisco +1 (415) 339 4220
New York+1 (646) 793 3800

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